With the opening of the Best Western Downtown San Jose in 1990, Marta Hospitality Group introduced the Best Western brand to Costa Rica. Irazu and Jacó Beach hotels followed suit and soon joined the chain. In addition, Marta Group was given the task of promoting affiliations with colleagues around the country, thus achieving a network of eleven Best Western Hotels in Costa Rica.
Awards and Recognition for Best Western:
The first Hampton Inn in the country was inaugurated by Marta Group in 1994. In 2001, the first Hampton Inn & Suites opened its doors to the public, thus continuing the expansion of the company. For strategic reasons, the first Hampton Inn hotel had to leave the Hampton Inn brand, and in 2008 the hotel was converted to a Holiday Inn Express. Relations with the Hampton Inn brand remain, but are minimal.
Awards and Recognition Hampton
Fantasy Tours, Marta Group’s sister company, started operations in 1976, becoming one of the first travel agencies in the country. In 2000, the company joined the internationally recognized brand Gray Line Worldwide and began its promotion around Central America, achieving presence in five countries in the region.
Gray Line Costa Rica has a seat on the board.
Contract finalized in 2021 with the brand.
Awards and Recognition of Gray Line
In 2008, the company introduced the Holiday Inn Express brand to Central America; the brand became one of their airport hotels.
Awards and Recognition for Holiday Inn Express San Jose Airport:
In 1999, the first American restaurant in Costa Rica opened next to the Best Western Irazu; It also happened to be the first Denny’s restaurant in the country. In 2005, a second Denny’s restaurant was opened next to the Holiday Inn Express San Jose Airport hotel. In 2011, a third restaurant in the mall Momentum Pinares east of the city of San Jose was opened.
Awards and Recognition
With the opening of the first Best Western Plus in Costa Rica, Grupo Marta Hospitality introduces the Best Western Plus brand to the country, in 2017.
This department heads day-to-day operations at the level of the hotel or restaurant. Over the years, the operating team at Marta Group has specialized in directing high performance, standardized operations that meet, and often exceed, the expectations of the discerning international traveler.
Services provided by operations:
Executives in charge of this unit:
Juan Carlos Rodó
Director Hotels Division
Loly Castro
Director Denny’s Restaurants Division
Our focus on tourism, along with long standing relations with regional banks, transform Marta Group’s Finance and Accounting department from a purely transactional unit to an important revenue generator for our clients .
Some of the services offered by Finance and Accounting are:
Executive in charge of this unit:
Ana Lucía Castro
Administrative and Financial Vice President
This department centralizes sales and marketing under the supervision of a corporate director, and includes a team of expert marketers along with a dynamic sales force. The services offered by this unit include:
The Administrative Office provides a lot of services which are intrinsic to any tourism business. An important benefit offered to property owners by this department is our knowledge of Costa Rican law, local procedures, tax exemption procedures, and administration of exonerated goods; things that are crucial to operate efficiently in our country.
Services:
Tourism Incentives Act
Legal and tax framework
Risk Management and Insurance Administration
Project management
Exonerations
The experience of Marta Outsourcing Group (GOM) in exonerations began the year the Incentives Act of 1985 was published.
Marta Outsourcing Group has provided services in recovery processing and estate tax exemptions under Act 6990 (Tourism Incentives), to hotel projects ranging from 70 to 450 rooms.
Our commitment is to maximize the possibility of exoneration. Our services are billed against the amount recovered in tax exemptions, thus allowing for the Beneficiary Tourist Contract to pay for itself.
GOM manages hotels that have a Tourism Contract, so service goes beyond the mere formality of a tax exemption, it also offers insight that is provided “before, during and after” so that the consultation also takes into account the administration of exonerated goods.
Bureaucratic administration
GOM has extensive experience in obtaining and renewing the permits required to operate a hotel or restaurant.
Projects and Budgeting
For over 20 years, our team has implemented various construction projects, renovation, and rebranding of both hotels and restaurants. Our team has extensive experience in the development, implementation and control of budgets for FF& E, OS&E and PIP.
Our team also has extensive experience in imports and delivery of turnkey projects.
Other Administrative Services
Executive in charge of this unit:
Ana Lucía Castro, M.A.F.E.
Administrative and Financial Vice President
The Human Resources Department focuses its work on four fundamental areas: human resources strategy, change management, labor relations, and pure human resource functionality. Additionally provide behavioral and aptitude assessments online, which can assist companies in recruiting, employee retention and talent development.
The services provided under each area are:
Human Resources Strategy
Change Management
Labor relations
Pure HR functions
Executive in charge of this unit:
Karla Salazar, M.B.A.
Human Resources Manager
The Directorate of Information Technology (IT) provides consulting, implementation, support and training in the tourism industry, handling common technology issues.
IT services provided by Marta Group are: