Outsourcing

This department heads day-to-day operations at the level of the hotel or restaurant. Over the years, the operating team at Marta Group has specialized in directing high performance, standardized operations that meet, and often exceed, the expectations of the discerning international traveler.
Services provided by operations:

• Budgeting and strategic planning
• Daily operation by international and franchise standards
• Operation of controls and audits
• Inventory management
• Staff training
• Performance Analysis
• Representation in media and local tourism agencies

Executives in charge of this unit:
Juan Carlos Rodó
Director Hotels Division
Loly Castro
Director Denny’s Restaurants Division

This department centralizes sales and marketing under the supervision of a corporate director, and includes a team of expert marketers along with a dynamic sales force. The services offered by this unit include:

• Calls and visits from sales (sales blitz)
• Contact management and accounts (CRM)
• Development of sales strategies
• Event planning
• Market analysis
• Comparative analysis and benchmarking controls
• Revenue management
• Design and implementation of marketing media strategies
• Creating and implementing Internet strategies
• Digital marketing
• Support, monitoring, and partial implementation of marketing plans for individual properties
• Representation in international tourism fairs and relevant events
• Consultation and negotiation of issues related to marketing and sales

The Administrative Office provides a lot of services which are intrinsic to any tourism business. An important benefit offered to property owners by this department is our knowledge of Costa Rican law, local procedures, tax exemption procedures, and administration of exonerated goods; things that are crucial to operate efficiently in our country.
Services:
Tourism Incentives Act

• Tax exoneration and recovery procedures for exonerated goods
• Advice for the management and disposition of exonerated goods
•        Training, lectures and workshops management responsibilities and exonerated goods

Legal and tax framework

• Advice on contracts and legal practices
• Tourist tax advice
• Legal research

Risk Management and Insurance Administration

• Resource inventory audits and comprehensive risk prevention
• Development of emergency plans and comprehensive risk prevention
• Management plans and comprehensive risk prevention, including the management of incidents, accidents, crimes and other special cases
• Creating safety standards, manuals and training programs
• Research, recruitment, renewal and insurance management
• Security planning and implementation, as well as management

Project management
Exonerations
The experience of Marta Outsourcing Group (GOM) in exonerations began the year the Incentives Act of 1985 was published.
Marta Outsourcing Group has provided services in recovery processing and estate tax exemptions under Act 6990 (Tourism Incentives), to hotel projects ranging from 70 to 450 rooms.
Our commitment is to maximize the possibility of exoneration. Our services are billed against the amount recovered in tax exemptions, thus allowing for the Beneficiary Tourist Contract to pay for itself.
GOM manages hotels that have a Tourism Contract, so service goes beyond the mere formality of a tax exemption, it also offers insight that is provided “before, during and after” so that the consultation also takes into account the administration of exonerated goods.
Bureaucratic administration
GOM has extensive experience in obtaining and renewing the permits required to operate a hotel or restaurant.
Projects and Budgeting
For over 20 years, our team has implemented various construction projects, renovation, and rebranding of both hotels and restaurants. Our team has extensive experience in the development, implementation and control of budgets for FF& E, OS&E and PIP.
Our team also has extensive experience in imports and delivery of turnkey projects.

• Purchasing
• Consultancy in contracting suppliers
• Product estimates
• Importation logistics
• Supplier and product research

Other Administrative Services

• Office administration and phone reception
• Local government relationship management

Executive in charge of this unit:
Ana Lucía Castro, M.A.F.E.
Administrative and Financial Vice President

Our focus on tourism, along with long standing relations with regional banks, transform Marta Group’s Finance and Accounting department from a purely transactional unit to an important revenue generator for our clients .
Some of the services offered by Finance and Accounting are:

• Financial strategy and loan negotiation
• Accounting records
• Financial statement analysis
• Reviewing and monitoring budgets
• Management of accounts receivable
• Treasury services
• Administration of relations with the Ministry of Finance

Executive in charge of this unit:
Ana Lucía Castro
Administrative and Financial Vice President

The Human Resources Department focuses its work on four fundamental areas: human resources strategy, change management, labor relations, and pure human resource functionality. Additionally, we provide behavioral and aptitude assessments online, which can assist companies in recruiting, employee retention and talent development.
The services provided under each area are:
Human Resources Strategy

• Monitoring opportunities
• Creation and implementation of strategic plans
• Strategic and tactical advice ranging from midlevel to high end positions

Change Management

• Mediation and management techniques during times of corporate turnover
• Empowerment and coaching staff
• Creative problem solving

Labor relations

• Maintenance and creation of a positive work environment
• Establishing win-win relationships to achieve job satisfaction

Pure HR functions

• Recruitment and staff selection
• Employee relationship management
• Staff development and training
• Development and implementation of employee standards and policies
• Creation and implementation of compensation and benefits programs

Executive in charge of this unit:
Karla Salazar, M.B.A.
Human Resources Manager

The Directorate of Information Technology (IT) provides consulting, implementation, support and training in the tourism industry, handling common technology issues.
IT services provided by Marta Group are:

• Centralized for guests and employees
• Troubleshooting for both software and hardware
• Supplier relationship management
• Recommended equipment and network design
• Administration of basic infrastructure
• Creating IT policies
• Advice and strategic planning
• Administration and implementation of IT projects
• User training
• IT research and development